and 4:00 p.m., and Thursdays between 9:00 p.m. Later also found that the worst times to post on Instagram are Wednesdays between 10:00 a.m. on Sundays get the highest average engagement. With weekends generally meaning time off from work for most of the population, they also found that Saturday and Sunday are the best days for posting Instagram content posts that are published at 6:00 a.m. The Best Hours to Post on Instagram for Each Day of the WeekĪccording to Later’s analysis of over 35 million Instagram posts worldwide, the best time to post on Instagram (in local time) is 6:00 a.m. on weekends.įactoring in other practical considerations, such as time zone, should help you figure out the best time to reach your target audience with your content. For example, if your target audience is college/university students, their overall engagement has been shown to be highest Tuesday through Friday between 10:00 a.m. You may not know your target audience’s daily schedule, but you should have a general idea of the most common activities they engage in. Identifying your target audience will help you narrow down the optimal times for content posting to maximize the likelihood that you’ll reach not only the right people but also the maximum number of people. The best time to post on Instagram will mostly depend on who your target audience is, which may vary widely based on the city or country they come from, their time zone, and even their age group. The Best Times to Post on Instagram: Practical Considerations
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